That Social Networks are important tools for any Digital Marketing strategy you already know.
But with each passing year, consumer behavior changes and platforms have to adapt to meet their needs. In addition, marketers have an obligation to keep up to date to keep up with market news and new trends.
For this reason, we have put together 5 predictions for the social networks that will rock in 2022.
Also check out the 5 Digital Marketing Trends for 2022 and don’t miss any opportunity this year.
Social commerce
Consumption and social networks are very important parts of our lives and no one can deny that. What happens is that, as social media is taking up a considerable space in our daily lives, brands have seen in these platforms a unique opportunity to sell their products through them.
Today, according to the Digital Report 2021 made by Hootsuit, 70.3% of the Brazilian population uses social networks. Youtube (96.4%), WhatsApp (91.7%), Facebook (89.8%) and Instagram (85.3%) are the most used.
And it’s not that consumers have adapted well to this new way of consuming.
Driven by the restrictions imposed throughout the COVID19 Pandemic, consumers had to adhere to online shopping. As a result, the most used platforms to find new brands and acquire new products are social media.
According to a survey conducted by Opinion Box on Social Commerce and Consumer Habits, 76% of respondents said they use social media to research products and 74% said they often use social media to shop.
According to Hootsuit’s Social Trends 2022 survey, ads are just one of the ways customers discover and purchase products on these platforms.
People are using social media at every stage of the consumer journey. The same survey states that younger generations tend to use social networks more to search for new products than search engines.
So knowing how to use social media to sell is essential to your social media strategy in 2022.
Live commerce
The year 2020 was decisive for many things, one of which was the consolidation of the Live Commerce strategy.
In this sense, many brands have been using lives to sell products.
Magalu and Americanas are two brands that rocked Live Commerce and brought entertainment to online sales with shows by great artists and games that capture the public’s attention.
User experience integrated with social networks
For a brand to gain relevance with its audience, it needs to provide a good experience on social media.
From product promotion, through customer service to product acquisition, they need to be integrated with social media. They are one of the most important points of contact with the consumer today.
Therefore, interacting with your audience through these platforms is the least expected by users who value brands that generate meaningful connections through relevant and fun content.
Short videos on social media
With the arrival of Instagram Stories and more recently TikTok, short videos are in the crosshairs of marketers.
The success of this type of content on social networks is so great that other platforms such as Youtube and Pinterest are joining the trend. Thus, the launch of Youtube Shorts and the new Pinterest feature that allows for the dissemination of short videos in the feed respond to this trend.
Slow content
Instead of ephemeral and fleeting content, the new trends are quality content that survives time on social networks.
In this way, the goal of slow content is to deeply impact the user and generate memory, in addition to the relevance that denser content generates.
